Social Media Operations

Plan, write, publish, and maintain content for WeChat Official Accounts, Douyin, Xiaohongshu, and other platforms. Design short video and image-based campaigns; oversee shooting and editing to grow followers, views, and conversions. Monitor user comments, manage engagement, analyze performance metrics (reads, views, follower growth, conversions), and refine content strategy accordingly. Collaborate with business teams on campaign promotion, asset organization, and basic poster/short video editing.

- Experience managing new media accounts with ability to interpret backend analytics - Strong writing skills; proficient in creating short video scripts and WeChat official account articles; proficiency in CapCut (Jianying) preferred - Keen internet sense; familiar with traffic logic on Douyin and Xiaohongshu; creative and innovative thinker - Detail-oriented, time-conscious, and committed to delivering content on schedule - Associate degree or higher required; relevant experience preferred. Outstanding fresh graduates will also be considered